Arhan Cole

I write about AI visibility. Specifically the structural shift happening in B2B vendor discovery. The buyers changed how they research. Most businesses haven't changed how they show up.

In 2024, 8% of enterprise B2B buyers started vendor research with AI. In 2026, it's 47%. That's not a trend. It's a new default. The vendors who show up in those AI responses are building shortlists before a single sales call happens. The vendors who don't are invisible to the process entirely.

I'm building Agent Native: research, analysis, and tools for businesses who want to understand and improve their AI footprint. The newsletter is where I document what actually moves the needle. The product is where you can measure it.

I don't take sponsored posts. I don't write about things I don't believe are true. If the data doesn't support a claim, I say so.